SIGN REBRANDING
& FACADE WORK
IN FRISCO, TX.
Frisco's Class A campuses — The Star, HALL Park, Frisco Station — cycle through major corporate tenants at the rate of one of America's fastest-growing cities. Every rebranding event is a facade event. The earliest HALL Park buildings are now 15+ years old and entering their first major maintenance cycle at exactly the same time tenant signage is turning over.
What Sign Rebranding & Facade Work Includes
Complete post-signage facade restoration for Class A campuses — from anchor point repair to full envelope refresh ready for the next corporate brand.
Sign Removal & Surface Repair
Safe removal of dimensional letters, illuminated cabinet signs, building IDs, and monument structures from glass curtain wall, EIFS, and metal panel facades — followed by immediate repair of all penetration points and structural anchor damage.
On Frisco's high-profile campuses — where The Star's $255M construction set a benchmark for finish quality — we document every anchor point, assess substrate condition, and sequence repairs to restore structural integrity before finish coats are applied.
Facade Patching & Color Matching
Ghost sign outlines on Class A surfaces are unacceptable in Frisco's competitive corporate market. We patch, texture-match, and color-match EIFS, metal panel, and masonry substrates to eliminate any evidence of previous signage.
Color matching on HALL Park and Frisco Station buildings 10-15 years weathered requires on-site sample curing before full application — standard practice on every Frisco project to prevent mismatches on high-visibility elevations.
New Sign Preparation & Mounting
Structural and waterproofed anchor substrates for incoming corporate signage — including conduit routing, backer plates at correct engineering depth, and sealed penetration sleeves designed for the specific curtain wall or EIFS system.
PGA Frisco's 106,622-sq-ft headquarters uses Texas limestone and glass — the precision required to mount signage on premium substrates without compromising the envelope is the same skill set applied to every Frisco Class A installation.
Full Facade Refresh
Complete exterior refresh — curtain wall re-caulking, EIFS repair and coating, metal panel cleaning and sealant replacement across full campus elevations for a uniform Class A presentation to the Frisco corporate corridor.
With new competition still delivering in Fields, Frisco Station, and The Star expansion, full facade refresh at tenant transition is the highest-leverage window to reset the building's competitive position before new tenants arrive.
Industries We Serve in Frisco
Why Frisco Class A Campuses Need Specialized Rebranding Work
Frisco grew 500% between 2000 and 2020 — faster than any other large US city across two consecutive decades. The corporate campuses built during that growth period are now cycling through their first major maintenance window while simultaneously experiencing high tenant turnover as the city's growth attracts and repels major corporate names at national scale.
HALL Park's 17 buildings (2.2M+ sq ft), The Star's $255M Cowboys campus (opened 2016), and PGA Frisco's 106,622-sq-ft headquarters (opened 2022) define a facade standard that property managers throughout Frisco must match. When major tenants depart, the facade work done during that transition signals — to the next prospect — whether the landlord is invested in the asset.
The June 2023 DFW hail event ($7-10 billion in insured losses) and the April 2024 Frisco hail event created a backlog of curtain wall and EIFS repair that Frisco property managers are still working through. Combining hail repair with rebranding restoration in a single mobilization is the most cost-effective path available right now.
17 Class A buildings — earliest now 15+ years old and entering first major maintenance cycle at tenant transition time
Dallas Cowboys' 91-acre Frisco campus — approaching its first curtain wall re-caulking interval while corporate tenants cycle regularly
Frisco's explosive growth built a city of Class A facilities — all now entering maintenance cycles simultaneously
Why Choose Griffin Restoration
Commercial exterior restoration since 2000
Licensed in TX, OK, AR, and LA
56' and 72' — self-performing capability
Full coverage for commercial projects
Sign Rebranding & Facade Work FAQ
What facade work is needed after removing commercial signage?
After sign removal on Frisco's Class A campuses, exposed surfaces reveal anchor voids, penetration damage in glass curtain wall and EIFS systems, and ghost outlines created by differential weathering over 10-15 years. HALL Park's earliest buildings are now past the 15-year mark — the window when curtain wall sealants around sign brackets begin failing independently of the sign removal itself. We assess full substrate condition before quoting to ensure the restoration scope addresses both sign removal damage and any pre-existing envelope deficiencies.
How do you repair surface damage left by sign removal?
Frisco's Class A office and mixed-use buildings predominantly use glass curtain wall, EIFS, and metal panel systems. Glass curtain wall perimeter sealants at sign attachment brackets are replaced with commercial-grade silicone matched to the original color specification. EIFS penetrations receive base coat, reinforcing mesh, and finish coat matched to the existing texture and color — tested on-site before full application. Metal panel substrates require patch plates or full panel section replacement where anchor damage has compromised the panel face. The Star's 400,000-sq-ft Cowboys HQ is a benchmark for what the Frisco market expects in finish quality.
Can sign removal and facade restoration be done simultaneously?
Yes — and for Frisco's multi-building campuses like HALL Park (17 buildings, 2.2M+ sq ft) and The Star (91 acres), phasing sign removal and facade restoration across buildings in a coordinated sequence is often more efficient than individual mobilizations. Our 56' and 72' boom trucks support efficient multi-elevation access, and our self-performing capability — no subcontractors — keeps quality and scheduling control in one place across the full campus scope.
What should property managers know before a tenant rebranding project?
Frisco's Class A campuses cycle through major corporate tenants regularly — T-Mobile, Thomson Reuters, TIAA, and Keurig Dr Pepper are all active in the market. Each corporate relocation triggers facade signage removal, repair of envelope penetration points, and often a broader exterior refresh across multi-building campuses. The best time to address any pre-existing facade deficiencies — caulk failures, EIFS cracks, curtain wall sealant degradation — is at the same mobilization as the rebranding work, before a new tenant installs signage over an unrepaired substrate.
How long does post-sign-removal facade restoration take?
For single buildings in Frisco's corporate corridor, plan 3-7 business days for surface repair and color matching after sign removal. Multi-building campus scopes at HALL Park or Frisco Station scale to 2-4 weeks depending on elevation count and system type. The June 2023 DFW hail storms produced $7-10 billion in insured losses, with hail accounting for 95% of damage — Frisco campuses facing simultaneous storm repair and rebranding work benefit most from a single coordinated scope to avoid redundant mobilization costs.
Related Services
Sign rebranding and facade work often combines with these complementary services.
Commercial Facade Restoration
Full exterior envelope restoration beyond sign areas — curtain wall re-caulking, EIFS repair, and elastomeric coatings for a comprehensive Class A campus reset.
Learn more about facade restoration →Exterior Building Repair
EIFS base coat repair, masonry patching, and concrete spall repair — common at sign anchor locations on Frisco campuses entering their first maintenance cycle after 10-15 years.
See our exterior repair capabilities →Commercial Caulking & Sealant
Curtain wall re-caulking and new penetration sealing at sign mounting points — essential in Frisco's hail corridor where unsealed curtain wall penetrations create direct water pathways into building interiors.
Explore caulking and sealant services →Restore Your Frisco Property
Whether you manage a HALL Park office building, a retail center near The Star, or a corporate campus along the Frisco Station corridor — we'll assess your facade and provide a detailed scope of work that meets Class A standards.